The first time I heard about the commercial was when it made news for being the most expensive celebrity endorsement, almost 3 weeks back! "Abhi-Ash make cash!" was what most news channels reported! And with a whooping 25 crores, I wondered what would the Ad men do differently this time! Afterall, there's only so much you can do with celebrities in a commercial eh? But it was the first time Abhi-Ash came together in an endorsement, so my curiosity was definitely piqued!
And then I saw the commercial... and I liked what I saw (or should I say heard)! For me, what stood out most was the music- "Soney se bhi sona lagey, Salona mera yaar hain!" Composed by Shankar-Ehsaan-Loy, specifically for the commercial, its a simple track, amazingly composed in a very desi-sufi-style which touches your heart strings.
The naughty, playful and charming way in which the celebrity couple is shot in this ad film is cute no doubt. Their love story has been shown in a different- young at heart kinnda way, which will appeal to young and the romantic everywhere. They create another epitome of the beauty they symbolize which will make many a woman swoon for the puuuurfect love in their lives too.
Personally I felt that the facial expressions look repetitive. It feels like you have seen both Abhi and Ash do this a million times (almost like deja-vu). But the set sure is beautiful and the lighting creates the mood very well... All in all a great execution but the jury's still out on "What's different to make it worth 25 crores exactly?"
