POP Asia- An Article on our Victory

There it was the announcement- “And the award for the Best Window presentation of the year goes to…” and all our hearts went thud… thud… “Shoppers’ Stop” she continued and we screamed like there was no tomorrow…

Oh didn’t I start at the very beginning? Sorry my mistake! Well well what was the beginning I wonder!!! Philosophically I could say the day I walked into Shoppers’ Stop for my interview, traditionally I could begin with the day we did up the do your denim window or practically I could begin with the “POP Asia”.

But do I want to be practical? Nope. We have just won the “Best window design of the year” so pardon us for not being practical…

A little about the window… It was May last year; all of us had gotten together in Mumbai for the Annual VM Meet when we were shown the next changeover… Do your Denim festival was quite literally one of the most amazing fun window we had ever done up! The Reason- We had to do every thing ourselves… From doing Graffiti in the background, to painting the corrugated tins, it was quite simply “our very own baby”. It screamed FUN! FUN!! AND MORE FUN!!! It was quite an exhilaration that hit the Visual Merchandiser’s of the whole country!

The praises started pouring in as soon as the displays were done! Oh and did they pour! While we had customers walking in appreciating the windows, we had operations guys pouring praises for the response that the festival was getting! It was a SUCCESS with a big “S”,

So it was but natural that we win an award for something that spelled FUN and still leaves us with a smile when we think about it!

The “D” Day: We dressed for the day 2 of POP Asia. There were a lot of eminent speakers making a presentation on that day some of whom included- Linda Cahan, Andrew Levermore, and Peter Reynolds, so on and so forth… It was an important day award or no award… When the presentations ended and the awards began we waited with patience for our turn in the limelight… and that’s when we heard the statement “And the award for the Best Window presentation of the year goes to…” and all our hearts went thud thud… “Shoppers’ Stop” she continued and we screamed like there was no tomorrow…

The award is one of 24 given by POP Asia, India's only exclusive forum for the Marketing-at-Retail industry. The recognition honors outstanding design contributions to the Indian retail industry. The award ceremony was held at Pragati Maidan in New Delhi. On stage to collect the award were Paul Ancheta and Neha Suchak, who designed the winning display theme. "This is a fantastic encouragement to the industry," Paul said. "It goes to the whole VM team!"…

And isn’t that a good way to remember the year gone by??? I think so…