I love the fact that Indian ads are going places... There was a time when our Ad-men, tried to grab customer attention by being the loudest, craziest or funniest. They tried Indian desipunn' (:)) or simply-roped in the celebrities and hoped for the best! But lately we are seeing some really neat ads- that our appreciated not just by our sense of humor but our intelligence too! These are smart ideas that are oh-so-bright, have loads of attitude and are kissingly simple! Not to forget refreshing and soooo cute!
Some on my favourite ads being currently aired are:
Vodafone's busy message caller tune- Simply cute and a lovely ad, this is an effective ad which passes the message- rock solid! http://www.youtube.com/watch?v=u2O9ok9Fz2A
Vodafone's Happy to help- Its a awww chooo chweet ad that has given rise to some really nice forwards and has the famous dog in it! http://www.youtube.com/watch?v=lB1UPJ4leqs
Airtel broadband @ 16 mbps- Impatience is the new life! I lurve the copy in this ad. Has to be called brilliant. It defines today's youth precisely in their very-own-lingo! It has given Impatience a positive connotation in my mind- which is truly remarkable! http://www.youtube.com/watch?v=b0vVIw81bws
The new Rin ad- where the kid turns at the older man who's smriking at him 'coz he's on a bicycle and says "do paiyon ka difference hain uncle; aa jayenge!" Is another of the ads I love. It's a supremely confident attitude that positively speaks "I'll be what I aspire to be!" Simply superb! (just cant find the link to it!)
Limca's 'Haseen Lamhon ko chura lo!' has become iconic in its freshness! It is so refreshing that a Non-Limca drinker like me is almost tempted to try the drink. http://www.youtube.com/watch?v=NgT7ueACtxw
There is also Cadbury's Aaj ek tarik hain or Fruity's music ad, which is nicely done! Really fresh in idea and very Indian in concept!
I can go on and on... but I think I must stop now... Please share ads that you love and have been missed out by me! Would love to hear from you.
