Desh ka Maiel... Indian Rail! :)

Indian Railways Advertisement

Umang and I drove back from Agra like maniacs, 'coz I was bent on watching CWG Inaugaration Ceremony that I had forgotten to set for recording in our Tata Sky Plus. And I'm so glad we did it. Not only did I see a live example of  India Shining, (weren't the fireworks just brilliant?) but I loved the new Indian Railways advertisement. So while everyone is blogging and going gaga over the opening ceremony of the Commonwealth Games 2010 (and with good reason!), I am going to be that viewer who was pleasantly surprised by the cracker-of-an ad launched by Indian Railways on a commercial break between the games..! 


The 60 seconds advertisement uses the old 1968 song 'rail gadi rail gadi chuk chuk chuk' famously picturised on the geriatric Ashok Kumar in the film Aashirwad. (The song had also been sung by Ashok Kumar.) The ad begins with a shot of a typical Indian neighbourhood with the sound of marching feet and a distant chorus of the rail gadi song increasing in volume/tempo. What follows next is this chain mail of marching men rallying on through the city - through buildings, winding stairs, an apartment, traffic - with the rail gadi song sung in full throttle! Amusing all and sundry and aptly portraying the reach of the world's fourth largest railway network - the inimitable Indian Railways, the ad ends with the words Desh Ka Mail, Indian Rail!

Do check it out... Its totally cool... Very tongue-in-cheek for a government ad..!



http://www.youtube.com/watch?v=rzEKCYb6zzU