Yea baby, Bollywood's done it... Its finally made what I call a Chick-flick and its totally adorable... So mennnnn, don't go- you won't enjoy it as much, especially those who aren't into shopping or romance or happily ever-afters... But for all you women out there, I'd say go watch it ladies. Not just 'Suno Aisha' but also Dekho Aisha! :P
The story is set in present day New Delhi where the essence is kinnda intact and very realistically "Dilli". And unlike all other love stories which on a large scale are melodramatic, Aisha successfully manages to convey the message without any hint of being a tearjerker.
Sonam's world harks back to Jane Austen's giddy-headed British gentry class where match-making was not idle chatter. It was a serious religion. When placed in the neo-rich; totally-spiced-up; politically-charged (though not necessarily politically-correct) atmosphere of Delhi, Jane Austen's characters seem to come alive in unexpected spurts of sassy splendour and unbridled joie de vivre. You can't help but laugh at these young people's self-importance.
Seeking the sparkling spirit from chick flicks like Sex and the City, Confessions of a Shopaholic , 27 Dresses , etc director Rajashree Ojha sets the tone of the film quite correctly. With her feminine perspective, the lady director adds a youthful zing to the female bonding, packaging the film with the requisite glitz and glamour. Also what’s amusing is the interesting characterization of Aisha modeled on Austen’s Emma Woodhouse. Aisha deviously dominates her friends, decides for them and (as her friend Arjun mentions) turns them into her Xerox copies. The silliness of her ideas and actions quite easily amuse and irritate.
Ok, so here goes-- 'Aisha' is a two-hour celebration of pre-marriage rituals. Though no one says it, every girl in the film wants only one thing. And it isn't necessarily love, but somewhere close. The bristle and bustle of Delhi comes alive through the slender intellectual faculties of the protagonists. Let's not forget that Jane Austen had applied great intellectual strength to her "frail and shallow" people. While I wouldn't go so far as to call anyone frail or shallow- I kinnda know what she means! :)
The cinematography by Diego Rodriguez and especially the songs and background music by Amit Trivedi creates a multi-hued skyline in this saga of socialites, their loves, lovers and love tattle.
Although Aisha lacks that depth which would make it peppy, it certainly is not just another chick-flick. It can be enjoyed by people from both the sexes with that bucket of butter-popcorn. Perhaps the writer and the director tried to make something lighter, which would make the movie digestible and easy to enjoy (giving it essentially a feminine touch).
Simply put, AISHA is the story of a Delhi based high-society girl, ahhhmmmm Aisha (Sonam Kapoor), who loves match-making and calls it "social service". Apart from being a matchmaker, she's also an artist who loves gardening and shopping and of course spending her (rich) father's money. Pinky (Ira Dubey) is her best friend. Shefali (Amrita Puri) is a small-town girl for whom Aisha is keen to find a match. Arjun (Abhay Deol) is Aisha's childhood friend cum neighbour cum relative who opines it is Aisha who needs the help herself! Other characters in the film are Randhir (Cyrus Sahukar), who has a crush on Aisha and Dhruv Singh (Arunoday Singh) the dude cum charmer.
The movies main character's a good blend of Shopaholic meets Match-Maker meets Romantic... which is what men would like to call plain girly stuff... But girls, aren't there often times we look for a film that we would rather see with our girl-friends, ('coz men would end up not really getting it)? Well what can I say, your prayers have been answered- 'coz this is just that! Don't take hubby dahlings or boy-friends for this one- it'll dis-illusion your girlyness. I'd suggest, just go with other girls or women and totally appreciate it!
Is it four star material? Probably not. But definitely a three and a quarter star material. :P
Pepsi Co- Design for Employee Gift Items for the New Year!
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